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They make split-second judgments about whether or not you’re worth further checking out. Some people have a knack for it—those people tend to have a good grasp of words and how to play around with them. And if your profile needs a professional makeover, what are you waiting for? From the humble beginnings of a Craigslist "Missed Connections" post that went viral, to professional "Funny or Die" writing stints, Erika knows how to make the ladies laugh.